{"id":15559,"date":"2026-07-14T15:47:17","date_gmt":"2026-07-14T15:47:17","guid":{"rendered":"https:\/\/worldwomanfoundation.com\/cannes2026\/?p=15559"},"modified":"2026-07-14T15:47:17","modified_gmt":"2026-07-14T15:47:17","slug":"digitas-health","status":"publish","type":"post","link":"https:\/\/worldwomanfoundation.com\/cannes2026\/digitas-health\/","title":{"rendered":"Culture as Care: How Creativity, Community, and Collaboration Are Transforming the Future of Health"},"content":{"rendered":"

Health is shaped not only by medicine but by the communities we live in, the stories we hear, and the culture that surrounds us.<\/p>\n

At the World Woman Cannes Agenda, held alongside the Cannes Lions International Festival of Creativity, Digitas Health hosted an engaging conversation, Culture as Care: Embedding Health Where It Lives<\/strong>, exploring how healthcare can become more human, accessible, and culturally relevant.<\/p>\n

Moderated by Emily Seal<\/strong>, Executive Director at Clio Health, the discussion featured Denise A. Campbell<\/strong>, Vice President of Marketing, US Oncology at Novartis, Elle McComsey<\/strong>, Chief Strategy Officer at Digitas Health, and Amiyra Perkins<\/strong>, Head of Creative Strategy, Emerging Industries at Pinterest.<\/p>\n

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Emily Seal opened the conversation by emphasizing that creativity has the power to improve lives when it helps people better understand their health. She encouraged the panel to explore how the healthcare industry can move beyond awareness campaigns and instead create experiences that genuinely connect with people where they are.<\/p>\n

Denise Campbell shared the perspective of a global healthcare company, explaining that building trust with patients requires more than delivering scientific information. She spoke about the importance of understanding people’s daily realities and creating communications that are compassionate, relevant, and easy to engage with. She highlighted how partnerships with creative and technology organizations can help healthcare reach broader and more diverse communities.<\/p>\n

Elle McComsey focused on the role of creativity and strategy in making healthcare more accessible. She explained that cultural relevance is not simply about following trends but about understanding people’s values, behaviors, and lived experiences. Effective health communication, she noted, should feel personal, authentic, and designed around the needs of real people rather than the priorities of brands.<\/p>\n

Amiyra Perkins shared how platforms like Pinterest have become spaces where people actively seek inspiration, answers, and trusted guidance, including information related to their health and well-being. She discussed how a thoughtful creative strategy can place reliable health resources into moments when people are already searching for ideas, helping information become more discoverable, relevant, and actionable.<\/p>\n

Throughout the discussion, the panel agreed that healthcare does not exist in isolation. People experience health through the content they consume, the communities they belong to, and the conversations they have every day. By combining science, creativity, technology, and cultural understanding, organizations can build stronger relationships with the people they serve and inspire healthier decisions.<\/p>\n

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Key takeaways<\/h3>\n<\/blockquote>\n
    \n
  • \n

    Health is shaped by culture, community, and everyday experiences as much as by medicine.<\/p><\/blockquote>\n<\/li>\n

  • \n

    Trust grows when healthcare organizations communicate with empathy, authenticity, and cultural understanding.<\/p><\/blockquote>\n<\/li>\n

  • \n

    Creativity plays a critical role in making health information more engaging, accessible, and memorable.<\/p><\/blockquote>\n<\/li>\n

  • \n

    Technology platforms can help deliver trusted health information in the moments when people are actively seeking guidance.<\/p><\/blockquote>\n<\/li>\n

  • \n

    Collaboration between healthcare companies, agencies, and digital platforms creates greater opportunities to improve health literacy and inspire meaningful behavior change.<\/p><\/blockquote>\n<\/li>\n

  • \n

    The future of healthcare communication is centered on meeting people where they are and making health part of everyday life rather than an occasional conversation.<\/p><\/blockquote>\n<\/li>\n<\/ul>\n

    The session reinforced that embedding health into culture is no longer an aspiration. It is becoming an essential approach for creating more inclusive, equitable, and impactful health outcomes around the world.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Health is shaped not only by medicine but by the communities we live in, the stories we hear, and the culture that surrounds us. At the World Woman Cannes Agenda, held alongside the Cannes Lions International Festival of Creativity, Digitas Health hosted an engaging conversation, Culture as Care: Embedding Health Where It Lives, exploring how […]<\/p>\n","protected":false},"author":3,"featured_media":15560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18,10,26],"tags":[93,94],"class_list":["post-15559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-featured","category-health","category-health-featured","tag-digitas-health","tag-publicis-health"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/posts\/15559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/comments?post=15559"}],"version-history":[{"count":1,"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/posts\/15559\/revisions"}],"predecessor-version":[{"id":15562,"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/posts\/15559\/revisions\/15562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/media\/15560"}],"wp:attachment":[{"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/media?parent=15559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/categories?post=15559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldwomanfoundation.com\/cannes2026\/wp-json\/wp\/v2\/tags?post=15559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}