{"id":1265,"date":"2016-09-09T08:54:34","date_gmt":"2016-09-09T08:54:34","guid":{"rendered":"https:\/\/www.worldwomanfoundation.com\/?p=1265"},"modified":"2016-09-09T08:54:34","modified_gmt":"2016-09-09T08:54:34","slug":"big-untapped-fashion-market-for-muslim-women","status":"publish","type":"post","link":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/big-untapped-fashion-market-for-muslim-women\/","title":{"rendered":"Big untapped fashion market for Muslim women"},"content":{"rendered":"<p style=\"text-align: center;\"><em><strong>A growing number of big-name designers are hoping to woo Muslim women with specially designed collections.<\/strong><\/em><\/p>\n<p>FORTUNE: Think the Muslim market isn\u2019t interested in fashion? Check the numbers: Globally, Muslims spent $266 billion on clothing and footwear in 2013. That\u2019s more than the total fashion spending of Japan and Italy combined, according to a recent report from Thomson Reuters.<!--more--> The report also notes that that figure is expected to balloon to $484 billion by 2019.<\/p>\n<p>And yet industry watchers say the market for Muslim women\u2019s fashion is still relatively untapped\u2014though perhaps not for long.<\/p>\n<figure id=\"attachment_1428\" aria-describedby=\"caption-attachment-1428\" style=\"width: 308px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-1428\" src=\"https:\/\/www.worldwomanfoundation.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-19-at-9.52.21-PM.png\" alt=\"Courtesy of Tommy Hilfiger\" width=\"308\" height=\"456\" \/><figcaption id=\"caption-attachment-1428\" class=\"wp-caption-text\">Courtesy of Tommy Hilfiger<\/figcaption><\/figure>\n<p>Several mainstream designers have started producing clothes and collections especially for Muslim women. It\u2019s a trend that recognizes Islam\u2019s rapid growth\u2014<a href=\"http:\/\/www.pewforum.org\/2015\/04\/02\/religious-projections-2010-2050\/\">Pew Research predicts<\/a> that the number of Muslims in the world will equal that of Christians by 2050\u2014along with its constituents\u2019 impressive spending power.<\/p>\n<p>\u201cGlobally, the Muslim population is a youthful and growing demographic,\u201d says Reina Lewis, professor of cultural studies at London College of Fashion UAL and author of the forthcoming book <em>Muslim Fashion: Contemporary Style Cultures<\/em>. \u201cThis makes Muslims a very important consumer segment for anything.\u201d<\/p>\n<p>\u201cThe market for Islamic commodities started out looking at food and finance,\u201d she adds. \u201cI\u2019ve been saying for the last few years that fashion is going to be the third F\u2014and this is indeed what is beginning to happen.\u201d<\/p>\n<p>DKNY went first, unveiling a women\u2019s capsule collection for Ramadan last year. Tommy Hilfiger launched its own Ramadan capsule collection this June, and fashion designers, manufacturers and retailers including <a href=\"http:\/\/www.net-a-porter.com\/Shop\/List\/The_Ramadan_Edit?pn=1&amp;npp=60&amp;image_view=product&amp;dScroll=0\">Net-a-Porter<\/a>, <a href=\"http:\/\/www.zara.com\/ae\/\">Zara<\/a>, <a href=\"http:\/\/www.levelshoedistrict.com\/magazine\/fashoenista\/june-2015\/oscar-de-la-renta-ramadan-mules\">Oscar de la Renta<\/a> and <a href=\"http:\/\/shop.mango.com\/AE\/women\/featured\">Mango<\/a> are currently offering lines specially themed for the holiday as well. A Mango rep says the Barcelona-based company is pleased with how well the Ramadan collection is selling, noting that Arab-speaking countries made up 5% of the company\u2019s sales last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A growing number of big-name designers are hoping to woo Muslim women with specially designed collections. FORTUNE: Think the Muslim market isn\u2019t interested in fashion? Check the numbers: Globally, Muslims spent $266 billion on clothing and footwear in 2013. That\u2019s more than the total fashion spending of Japan and Italy combined, according to a recent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"_links":{"self":[{"href":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/wp-json\/wp\/v2\/posts\/1265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/wp-json\/wp\/v2\/comments?post=1265"}],"version-history":[{"count":0,"href":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/wp-json\/wp\/v2\/posts\/1265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/wp-json\/wp\/v2\/media\/1540"}],"wp:attachment":[{"href":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/wp-json\/wp\/v2\/media?parent=1265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/wp-json\/wp\/v2\/categories?post=1265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldwomanfoundation.com\/cannesagenda2025\/wp-json\/wp\/v2\/tags?post=1265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}