This conversation explores how women are reshaping conversations around health, identity, wellness, media, and cultural influence in today’s rapidly evolving digital world. Featuring actress and advocate Miranda McKeon, wellness expert and storyteller Aditi Shah, and moderated by Moira Forbes, the session examines how storytelling, authenticity, and media visibility can transform the way society understands women’s lived experiences. Drawing from personal journeys in health, wellness, and public storytelling, the discussion reflects on the power of vulnerability, resilience, and digital platforms in breaking stigma, building community, and inspiring change. The conversation also explores the evolving role of media in amplifying women’s voices, redefining influence, and creating more inclusive narratives around wellbeing, leadership, and identity. Through a fireside conversation format, the session invites audiences to rethink how media, culture, and storytelling can drive empathy, awareness, and meaningful impact for the next generation of women.

Healthcare is entering a new era where women are becoming one of the most influential forces shaping culture, consumer behavior and innovation. From GLP-1s and menopause to fertility innovation and FemTech, women are demanding more transparency, personalization and control over their health journeys. But as attention on women’s health accelerates, so do the contradictions: breakthrough innovation alongside misinformation, growing visibility alongside inequitable access, and empowerment narratives that aren’t aligned with the realities of reproductive rights. Panelists will explore what’s next in women’s healthcare—and what brands and leaders need to see around the corner to build trust, relevance, and real impact in one of the fastest-evolving categories today.

Women are increasingly rewriting the rules of a parallel universe when it comes to their health — advocating for themselves and each other, embracing new technologies and demanding solutions that fit their lives. GLP-1 medications sit at the center of enabling this paradigm, accelerating a new era of consumer-led health decisions while challenging long-held stigma and assumptions around weight, wellness and overall health. Drawing from newly released global HarrisX-Allison Worldwide data, this conversation will explore new insights why GLP-1s have become both a medical breakthrough and a cultural phenomenon. Panelists will discuss the opportunities and new challenges emerging from this rapidly evolving landscape, including access disparities, social stigma, telehealth-driven care and the broader implications for women’s health and wellbeing.

What happens when health stops interrupting culture and starts showing up within it? At this Cannes fireside chat, moderator Emily Seal (Clio Health) leads a dynamic conversation with Novartis, NFL and Digitas Health on how cultural fluency is reshaping the way we engage people in their health. Together, they’ll explore how the powerful partnership between Novartis and the NFL is redefining what it means to meet audiences where they already are by embedding into critical health conversations to moments that matter. From the scale and influence of the NFL, to the responsibility and rigor of a global brand like Novartis, to the strategic and creative lens of an agency, this panel brings three distinct perspectives on a shared challenge: turning awareness into action by making health part of everyday culture. Expect an inside look at how cultural relevance drives impact, why partnerships are essential to breaking through, and what it takes to design health initiatives that don’t just reach people, but resonate, stick, and ultimately change behavior.

This panel explores how artificial intelligence is reshaping creativity through sound and immersive experiences. At the intersection of technology and artistic creation, speakers will discuss how AI has become a new creative tool, particularly in audio. Far from replacing human talent, AI can amplify inspiration and open up creative territories that were previously inaccessible.

This panel examines how the combination of AI and creativity, particularly through sound, can become a powerful driver of positive societal and cultural impact. In a world where creativity is a catalyst for change, AI offers new ways to amplify voices and support meaningful causes if we make it an enabler of transformation towards positive societal impact.

Disabled people remain systematically underrepresented in front of and behind the camera. This panel examines the barriers to progress and what it will take to overcome them. Moderated by Shakira Peronet, a booker currently working with With Not For, the session features panellists Kelly Gordon, Emma Gardner, and Emma Lines. Gardner and Gordon are co-founders of With Not For, a talent and production agency that exclusively represents Disabled creatives. Lines is the UK's number one wheelchair-using model, bringing first-hand experience of working at the sharp end of an industry that has yet to fully open its doors. Together they will address the barriers holding representation back: the underestimation of Disabled people's capabilities; assumptions about who belongs in which roles; inaccessible production environments; gatekeeping at the casting stage; and a pattern the industry has long relied on — featuring Disabled talent only in work aimed at a Disabled audience, rather than as a natural part of mainstream storytelling. A conversation about visibility, power, and what genuine inclusion in the creative industries actually demands.

GenAI is unlocking new possibilities across the ad industry, but without due caution, these opportunities can quickly become risks to inclusion. The Unstereotype Alliance is convening a discussion about how the industry can lead with intention, why embedding inclusion matters at this pivotal moment, and what responsible adoption looks like in practice.

June 22, 2026 | 7:00 PM – 10:00 PM La Scène des Artistes 11 Rue Lecerf, 06400 Cannes, France Join World Woman Cannes for an elegant evening celebrating women in creativity, leadership, and innovation. Connect with global leaders, creators, entrepreneurs, and changemakers during this signature opening event featuring red carpet arrivals, networking, and inspiring conversations. The evening will feature a special performance by DJ Milana Alex, internationally recognized for her vibrant mix of house, disco house, afro-house, and melodic deep sounds, with performances at renowned venues and events including The Peninsula Paris, Cannes Lions, and Paris Fashion Week. In Partnership with Allison Worldwide and L-Acoustics Dress Code: Cocktail Attire / Cannes Chic

This conversation explores how the creator economy is transforming modern marketing, media, and cultural influence in today’s digital-first world. Featuring executive leaders across creator platforms, brand marketing, and talent management, the session examines how creators have evolved from content producers into cultural architects shaping trust, identity, and global brand engagement.Drawing from perspectives across platform strategy, travel marketing, and digital-first creator storytelling, the discussion reflects on how authenticity, community, and speed of culture are redefining how brands connect with audiences. It also explores how the shift from traditional campaigns to creator-led ecosystems is reshaping the future of influence, advertising, and belonging.Through a fast-paced fireside conversation format, the session invites audiences to rethink how creators, brands, and platforms are co-creating culture in real time—where influence is no longer measured only by reach, but by relevance and trust.

This conversation explores how the future of influence, creativity, and brand storytelling is evolving in a rapidly changing digital world. Bringing together leaders across creator partnerships, talent management, and creative technology, the session examines how audiences are redefining authenticity, community, and cultural relevance across media and marketing.Drawing from expertise in platform strategy, creator ecosystems, and AI-powered creative innovation, the discussion reflects on how brands are adapting to a new era shaped by transparency, identity, and purpose-driven storytelling. The conversation also explores how technology and creativity are converging to shape the next chapter of digital influence—where creators are not just amplifying culture, but actively building it.Moderated through a youth-centered lens, the session invites audiences to rethink how technology, creators, and cultural storytelling are transforming the future of global communication, influence, and belonging.

The creator economy is no longer a side conversation at Cannes: it's the main stage. But as the industry shifts from asking if creators matter to how to build sustainable, measurable, and culturally relevant creator partnerships, one question remains underexplored: where are the women shaping the systems behind it? This panel brings together women who are not just participating in the creator economy; they are architecting it. From brand strategy to platform influence, from global campaigns to community-led movements, this conversation explores how female leadership is redefining what influence looks like, who it serves, and what it can build.

Moves equality from moral imperative to growth strategy, using data to find undervalued signals and drive efficiency. What the panel covers: Inclusive omnichannel strategies boost efficiency, not just sentiment. Most brands miss undervalued audience segments and creative patterns that convert women. Business consulting turns blind spots into billion-dollar opportunities. No fluff: finding signals over storytelling noise.

Women's sports are experiencing unprecedented momentum, but the bigger story may be the role Gen Z women are playing in reshaping sports culture itself. They're not just fans. They're athletes, creators, entrepreneurs and community builders influencing how sports are experienced, shared and talked about. From athlete-led storytelling and creator culture to new forms of fandom, identity and participation, Gen Z women are expanding what sports culture looks like — and who gets to shape it. Join leaders from Crocs, e.l.f. Beauty and the creator community for a conversation about how Gen Z women are redefining sports culture, what authentic participation looks like for brands and where the movement goes next.

As humanity enters a new era of space exploration, the future of the industry will depend not only on innovation, but on inclusion, ethics, and global collaboration. Girls to Galaxies brings together international space leadership and youth voices for an inspiring conversation on the future of humanity beyond Earth.From commercial space travel and global space policy to representation for girls in STEM, this session explores how the next generation can help shape a more equitable and sustainable future in space. Through personal stories, leadership insights, and bold ideas, the conversation will challenge young people especially girls to imagine themselves not just observing the future, but building it

This conversation explores how the future of space exploration is being shaped at the intersection of science, creativity, and human imagination. Featuring astronaut and explorer Dr. Sian Proctor, the session delves into how exploration extends beyond technology into storytelling, identity, and perspective.Drawing from her experience as a pilot of a commercial spacecraft and her lifelong journey as a geoscientist and space artist, Dr. Proctor reflects on what it truly means to see Earth from space—beyond headlines and into lived emotional reality. The discussion highlights how creativity fuels innovation in STEM, why diverse perspectives are essential for the future of space exploration, and how science and art together can expand the boundaries of human possibility.Through a guided conversation format, the session invites audiences to rethink exploration not only as a technical achievement, but as a deeply human endeavor one that asks how we design the cosmos and, in turn, redefine what humanity can become.

Culture has become one of the most powerful forces shaping business, leadership, and influence. Today, people are not simply buying products—they are choosing brands that reflect who they are, what they believe, and the future they want to help create.In a world driven by AI, creators, social platforms, and constant digital connection, brands that fail to establish emotional and cultural relevance risk becoming invisible.Research from Edelman shows that nearly 70% of consumers say trust in a brand is more important than ever before. Deloitte reports that purpose-driven companies grow nearly three times faster than organizations that do not prioritize social impact and cultural relevance.This women-centered leadership conversation brings together global leaders shaping the future of media, creativity, and communications to explore how brands can move beyond marketing and into cultural leadership.The discussion will examine how women leaders are redefining influence through authenticity, inclusion, and purpose-driven storytelling—and how this shift is transforming the global advertising and communications industry from the inside out.At a time when attention is limited and trust is fragile, the most powerful brands will be those led with empathy, clarity, and courage—and those that understand culture not as a trend, but as currency.

Women's sport is no longer an emerging category. It is becoming one of the most dynamic forces in business, culture and media. Join Julie Uhrman and Susie Wolff for a conversation on leadership, ownership, innovation and the opportunities being created as women reshape the future of sport.